Amy Erdman Farrell, Dickinson College
Vol. 30, No. 2 (Fall 2011), 393-405

In this retrospective essay on Ms. Magazine, the first commercial, feminist periodical in the United States, Farrell revises the argument she put forth in her 1998 book, Yours in Sisterhood: “Ms.” Magazine and the Promise of Popular Feminism. Instead of positioning Ms. Magazine as a site of struggle among feminists and between a political movement and a commercial sector, Farrell now sees the demise of the commercial feminist magazine in 1989 as the beginning of the end of commercial news media.